Coach. Practice. Drill.
Detect training needs with drills, build training content in minutes, and let your people role-play against AI customers, with in-depth feedback every time.
A sample day, for illustration. Not customer results.
Great coaching can't reach everyone, every day.
Training happens in meetings
Not in the moment, when it would change the next conversation.
Nobody knows who needs what
Everyone gets the same training, whatever their gap.
Practice rarely happens
Between ups, there is no safe place to try the hard conversation.
New hires ramp slowly
It takes months for a new person to get productive.
One platform to coach, practice and drill.
Each person gets one thing to work on and a five-minute drill on their phone. Managers see who needs what.
Detect training needs
Drills show who needs what.
Build content in minutes
Develop training content in minutes, not on a training calendar.
AI role play
Practice against real AI customers before the real customer arrives.
In-depth feedback
What worked, what cost the deal, and what to try next.
Spots it. Checks it. Proves it. In real time.
You can't be at every desk, every counter and every call. Dealership.Coach is, measuring every up, every write-up, every call and every practice drill in real time, and coaching each person on what it finds. Then it checks that the practice happens and the new habit shows up with real customers.
- SalesNorth store · Jon · greeting to walk-around in 3 min · rapport 82
- ServiceSouth store · Ana · brake job explained, customer approved · +$420 on the RO
- PracticeLeo finished “Price objection” · score 74, up from 58
- MissedNorth store · trade-in mentioned, no appraisal offered
- SalesEast store · Maya · asked about budget · next step booked
Spots what to coach
It hears every up and every write-up and flags, the moment it happens, what costs you: a trade-in nobody appraised, a test drive never offered, a repair the advisor didn't explain.
Checks the practice happens
Each person gets a five-minute drill on the exact moment. You see, live, who practiced, how they scored, and who has gone quiet, without chasing anyone.
Proves it on the floor
Then it measures the new habit in every real conversation, as it happens. Coaching that sticks shows up in the skill scores, then in closing ratio, repair-order value and CSI.
Sample alerts, for illustration.
Real-time measurement of everything, so you know every store is running at full performance, even on the days you're not there.
Practice the hard conversations before the customer starts them.
- Built from your process. Your road to the sale, your service menu, your brand's standards.
- Five minutes, on their phone. Between ups or before the shift, without pulling anyone off the floor.
- New hires ramp faster. They practice the hard conversations a hundred times before they sell their first car.
Our optional Physical AI devices bring coaching to all channels.
Each device turns a moment on its channel into coaching and drills. We build our own devices.
Showroom
Catches missed opportunities and follow-ups.
Service counter
Spots upsell opportunities at the write-up.
The Shop
Flags safety-gear gaps and keeps jobs on track.
Telephone
Books appointments and flags unhappy customers at transfer.
We also boost productivity with

AI Engine Ear
Finds the extra work at check-in. Advisors detect the additional work a car needs. Trained on 2 million recordings.

Pay by phone
Locks customers in while they're hot. PCI compliant.

Vision AI camera
Safer shops, tasks done on time. Detects non-compliance and confirms tasks are completed.
Simple, per person and per device.
Coaching, drills and live dashboards.
Pricing for our devices is on the order form.
Pricing for our voice AI agents is on the order form.
Apps built by dealers, for dealers.
Many of the apps in the App Store are AI applications created by dealers and service managers, for dealers and service managers. They start with a real problem on a real showroom floor or service lane, so they work the way your team already works.
Sell more cars
Be found, convert shoppers and fill the lot with the right traffic.
Turn service into revenue
Hear problems sooner, find missed work and keep customers informed.
Remove friction
Close payments, cut paperwork and spend less time on compliance.
Built something your peers would use?
If you have an application you want to share with the community, list it in the App Store. Dealers and service managers who put their know-how to work for others make some money along the way.
See your team's coaching moments.
- In thirty minutes: a scored sample of real conversations from one of your stores.
- The three moments costing you the most gross, and what they're worth.
- A pilot plan and a price for your rooftops.