The coaching platform of the future

Coach. Practice. Drill.

Detect training needs with drills, build training content in minutes, and let your people role-play against AI customers, with in-depth feedback every time.

LIVE · North store9:12 AM

A sample day, for illustration. Not customer results.

21%increase in sales
32%increase in opportunities
The GM's problem

Great coaching can't reach everyone, every day.

Training happens in meetings

Not in the moment, when it would change the next conversation.

Nobody knows who needs what

Everyone gets the same training, whatever their gap.

Practice rarely happens

Between ups, there is no safe place to try the hard conversation.

New hires ramp slowly

It takes months for a new person to get productive.

The platform

One platform to coach, practice and drill.

Each person gets one thing to work on and a five-minute drill on their phone. Managers see who needs what.

Detect training needs

Drills show who needs what.

Build content in minutes

Develop training content in minutes, not on a training calendar.

AI role play

Practice against real AI customers before the real customer arrives.

In-depth feedback

What worked, what cost the deal, and what to try next.

Why Dealership.Coach

Spots it. Checks it. Proves it. In real time.

You can't be at every desk, every counter and every call. Dealership.Coach is, measuring every up, every write-up, every call and every practice drill in real time, and coaching each person on what it finds. Then it checks that the practice happens and the new habit shows up with real customers.

Live · all storesSample feed
  • SalesNorth store · Jon · greeting to walk-around in 3 min · rapport 82
  • ServiceSouth store · Ana · brake job explained, customer approved · +$420 on the RO
  • PracticeLeo finished “Price objection” · score 74, up from 58
  • MissedNorth store · trade-in mentioned, no appraisal offered
  • SalesEast store · Maya · asked about budget · next step booked
1

Spots what to coach

It hears every up and every write-up and flags, the moment it happens, what costs you: a trade-in nobody appraised, a test drive never offered, a repair the advisor didn't explain.

Opportunity · North store · 10:42Customer asked about trading in; no appraisal offered.Coach: Jon · Drill sent: “Trade-in questions”
2

Checks the practice happens

Each person gets a five-minute drill on the exact moment. You see, live, who practiced, how they scored, and who has gone quiet, without chasing anyone.

Practice · South storeLeo hasn't done his price-objection drill in 4 days.His manager has been reminded.
3

Proves it on the floor

Then it measures the new habit in every real conversation, as it happens. Coaching that sticks shows up in the skill scores, then in closing ratio, repair-order value and CSI.

On the floor · North storeMaya asked about budget in 7 of 9 conversations this week, up from 2.Closing ratio: 18% → 23%

Sample alerts, for illustration.

Real-time measurement of everything, so you know every store is running at full performance, even on the days you're not there.

Practice

Practice the hard conversations before the customer starts them.

  • Built from your process. Your road to the sale, your service menu, your brand's standards.
  • Five minutes, on their phone. Between ups or before the shift, without pulling anyone off the floor.
  • New hires ramp faster. They practice the hard conversations a hundred times before they sell their first car.
Drill · Price objection12 day streak
Optional · Physical AI devices

Our optional Physical AI devices bring coaching to all channels.

Each device turns a moment on its channel into coaching and drills. We build our own devices.

Showroom

Catches missed opportunities and follow-ups.

Service counter

Spots upsell opportunities at the write-up.

The Shop

Flags safety-gear gaps and keeps jobs on track.

Telephone

Books appointments and flags unhappy customers at transfer.

Additional solutions

We also boost productivity with

A technician leaning over an open engine bay

AI Engine Ear

Finds the extra work at check-in. Advisors detect the additional work a car needs. Trained on 2 million recordings.

A smiling customer on a phone call

Pay by phone

Locks customers in while they're hot. PCI compliant.

Rows of cars on a lot, seen from above

Vision AI camera

Safer shops, tasks done on time. Detects non-compliance and confirms tasks are completed.

Pricing

Simple, per person and per device.

$50 per person, per month

Coaching, drills and live dashboards.

Devices Audio AI and Video AI

Pricing for our devices is on the order form.

Voice AI Agents Receptionist, BDC, Assistant, Outbound

Pricing for our voice AI agents is on the order form.

Go to the order form

App Store

Apps built by dealers, for dealers.

Many of the apps in the App Store are AI applications created by dealers and service managers, for dealers and service managers. They start with a real problem on a real showroom floor or service lane, so they work the way your team already works.

Sell more cars

Be found, convert shoppers and fill the lot with the right traffic.

Turn service into revenue

Hear problems sooner, find missed work and keep customers informed.

Remove friction

Close payments, cut paperwork and spend less time on compliance.

Browse the App Store

Built something your peers would use?

If you have an application you want to share with the community, list it in the App Store. Dealers and service managers who put their know-how to work for others make some money along the way.

Share your app

See your numbers

See your team's coaching moments.

  • In thirty minutes: a scored sample of real conversations from one of your stores.
  • The three moments costing you the most gross, and what they're worth.
  • A pilot plan and a price for your rooftops.
Request ready.